Permission-based Email Marketing

Why is email one of the most important marketing tools you can use?

Emails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement.
You can personalise emails to suit the particular interests of that customer, instead of sending a generic brochure.
You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
Email marketing is predicted to return an incredible $41.05 for every dollar spent in 2011. That’s a fantastic ratio.

How can I tell if it’s working?

One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct email marketing with a tool like ours, you can see very quickly what is working, and what is not.

The screenshots above are example reports similar to the ones available to you – and you can access these at any time.

If something isn’t working, you can find out and be able to tweak it immediately, at low cost. This is a potentially huge saver of time and money.

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