If you receive your monthly Google Analytics report, you may wonder about the Bounce Rate. What does that mean? Is it good? Or bad?
Well, it depends!
What’s a Bounce?
Basically, if someone visits one page of your website, and only one page, it’s classed as a bounce.
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Browse related entries: google, statistics, strategy
Posted in Articles on June 28th, 2010
A quick Search Engine Optimisation tip from Matt Cutts, an engineer with Google: If you have more than one store or office location, have a different page for each one.
Why?
- That particular page is likely to be themed towards that location, so someone searching for your business in a specific location will be more likely to find it via search engines
- Finding your contact details is one of the main things visitors to your website will be trying to do. If you have this information neatly organised (and not hidden behind gimmicky forms), you give them a better experience, regardless of how they managed to get to your website in the first place
- Even better – embed a location map on each page as well, so they can print it off and use it as a reference!
Really simple advice – but often overlooked.
Browse related entries: google, search, strategy, usability, web
Posted in Articles on June 7th, 2010
The redesigned Haycroft Workplace Solutions Website featured more than just a visual refresh. We looks at the previous website statistics, analysed what pages people were visiting, and compared that to what Haycroft really needed them to do. We then re-engineered the structure of the site to better fit those goals.
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Browse related entries: employment, industry, service, strategy, web
Posted in Website Launches on January 5th, 2010
