Back to basics - cleaner and clearer
Our redevelopment of the Gladstone Economic and Industry Development Board’s website involved going back to basics.
We analysed the old website and looked at their main goals, compared with what pages visitors were actually getting to. As a result, we now have simpler, cleaner website with clearer paths to conversions (visitors actually getting to the goal pages and performing predefined actions).
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The Central Queensland Local Government Association’s (CQLGA) previous website was too internally focussed, and as such had become difficult for anyone external to the organisation else to understand.
This new website is an interim measure, allowing the CQLGA to post news updates, and provide downloads of both PDF files and images relating to events and conferences they have organised.
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Recycling is obviously an important part of our environment management, and the new Recycle Right website commissioned by the CQ Local Government Association aims to educate the community about what can and can’t be recycled, as well as encouraging everyone to do so via the “Recycling Hero” branding and theme.
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