If you receive your monthly Google Analytics report, you may wonder about the Bounce Rate. What does that mean? Is it good? Or bad?
Well, it depends!
What’s a Bounce?
Basically, if someone visits one page of your website, and only one page, it’s classed as a bounce.
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Browse related entries: google, statistics, strategy
Posted in Articles on June 28th, 2010
A quick Search Engine Optimisation tip from Matt Cutts, an engineer with Google: If you have more than one store or office location, have a different page for each one.
Why?
- That particular page is likely to be themed towards that location, so someone searching for your business in a specific location will be more likely to find it via search engines
- Finding your contact details is one of the main things visitors to your website will be trying to do. If you have this information neatly organised (and not hidden behind gimmicky forms), you give them a better experience, regardless of how they managed to get to your website in the first place
- Even better – embed a location map on each page as well, so they can print it off and use it as a reference!
Really simple advice – but often overlooked.
Browse related entries: google, search, strategy, usability, web
Posted in Articles on June 7th, 2010
As the saying goes, “If you don’t measure it, you can’t improve it”. And one of the most important things to keep an eye on with your website is how well you rank in search engines (especially Google) for your targeted keywords.
We offer our clients regular reports on this, and so if you’re already receiving these reports, here’s what to make of them:
- Make sure that the keywords we are reporting on are relevant. Think to yourself, “If I was a potential customer, would I type this in to the search box in Google?”
- Assuming we’re reporting on relevant keywords, check the numbers under each search engine. 10 or less means you’re on the first page of results. 11 to 20 means page 2, 21-30 is page 3 and so on. Really, you’re looking for a first page, or top 10 result. Page 2 may be okay in some circumstances, but page 1 is where you need to be.
- Moving up and down a few places is completely normal. Google regularly tweak their algorithm, your website may have changed, competitors websites may have changed. Don’t stress about minor movements in either direction between reports.
- If you don’t have a top 10 result for a relevant keyword – take action! It may mean revising some pages in your site, or seeking out some more inbound links. Contact us if you’re not sure what to do next.
Remember – this report doesn’t say how many people are actually visiting your website. It’s about maximising your site’s potential to get those people who are search for the things you offer.
Browse related entries: google, marketing, search
Posted in Articles on February 24th, 2010
