The redesigned Haycroft Workplace Solutions Website featured more than just a visual refresh. We looks at the previous website statistics, analysed what pages people were visiting, and compared that to what Haycroft really needed them to do. We then re-engineered the structure of the site to better fit those goals.

Reactivate is a skills-matching service designed to help baby-boomers re-enter the workforce in the healthcare and social services sectors. In the words of the site itself: “Reactivate – your opportunity to give back to the community while earning an income and building the social services sector.”