• To tell people who you are
• To tell people how to contact you
• To reaffirm your brand
• To make it easy to ‘file’ you for future reference

What should your business card do?

• Inspire confidence
• Provide relevant, correct information
• Have a clear message – call me, contact me, email me!
• Save you money by getting happy clients to work for you…

How does your business card work?

The most important part to getting your card to work is to share it! Give your happy clients 2 or 3 cards and ask them to share those with people they know might require your service. If you clean carpets… if you design houses… if you fix cars… if you sell cars… encourage your happy clients to provide you with more happy clients!

Viral marketing, without the internet!

We know that we need the fundamental details like name, phone, email, address, web and possibly a short list (perhaps 4 points) of services/offerings.  That shouldn’t take up too much space, and if you have a double sided card, you could relocate some of the information to the reverse.

Make it easy for your clients or prospective clients to find the relevant information first – your name and contact. For the rest they can flip the card over.

What about the design? Although all of this is a personal choice, and depends on your sort of business, if we take a corporate or professional approach, here is one way to approach it:

1. How many fonts do you use?
2. How many colours?
3. How many elements?
4. How much contrast between colours?
5. How much rest or ‘white’ space do you need?
6. Do you need photos?

Let’s use Telstra as an example (seeing as everyone knows their brand) – this is how they use those 6 points:

1. One for all text and perhaps a second that is defined in the logo itself
2. Two
3. Logo and one item of branding
4. As much as possible
5. As much as possible
6. No!

If in doubt, use the ‘less is more’ tactic – and you will never have a design that is too busy.