Logo Design
Do you have a uniform presentation that people recognise as being you, or your product?
Branding is the most important aspect of marketing, and as such needs to be the focus of all promotion.
Our aim is to achieve a logo that is representative of your business focusing on simplicity and recognition as primary features.
We have a team of 3 designers, who each come up with 1-2 designs based on your specifications and our creativity. We will present these to you and see if any are in line with your requirements. If so, we work with this, or if not, we can refine the specs and go back to the drawing board. Once we have completed the logo and you have approved it, we supply it on disk in various formats for your own use. Although commissioned to produce your logo, we do not retain copyright, we hand this over to you in it’s entirety.
Our portfolio of success is evidenced by having won several awards, most noticeably for logo design. These include the Queensland Media Awards logo design category in 2005 and 2006 and again in 2007.
How we go about doing our designs
- First is the consultative approach. We consult with you and amalgamate ideas which could influence the outcome of the design and branding.
- Second is the research. We ascertain what your business has to offer, who your competitors are, and what they are doing. We see how the elements fit together and get a feel for what is to be portrayed.
- Third is the sketch. Putting together ideas on paper/computer and working with the various elements we have selected, or been asked to incorporate.
- Forth is the brainstorming. With a team of 3 designers, we talk about the project, how each element and colour interacts or is affected by others in the design.
- Fifth is the touch-up. Tidying up the designs, reviewing every element, ensuring that the contrast, balance and symmetry are correct.
- Sixth is the presentation. Submission of the selected designs for feedback and comment.
- Seventh is the fine tuning. Working with the feedback and comments, we fine-tune the design to encompass any pertinent feedback ready for final presentation. We value the feedback and work with you until the project reaches completion.
Generally we need 2-3 weeks to produce a quality logo, following the preceding steps.