As the saying goes, “If you don’t measure it, you can’t improve it”. And one of the most important things to keep an eye on with your website is how well you rank in search engines (especially Google) for your targeted keywords.

We offer our clients regular reports on this, and so if you’re already receiving these reports, here’s what to make of them:

1. Make sure that the keywords we are reporting on are relevant. Think to yourself, “If I was a potential customer, would I type this in to the search box in Google?”
2. Assuming we’re reporting on relevant keywords, check the numbers under each search engine. 10 or less means you’re on the first page of results. 11 to 20 means page 2, 21-30 is page 3 and so on. Really, you’re looking for a first page, or top 10 result. Page 2 may be okay in some circumstances, but page 1 is where you need to be.
3. Moving up and down a few places is completely normal. Google regularly tweak their algorithm, your website may have changed, competitors websites may have changed. Don’t stress about minor movements in either direction between reports.
4. If you don’t have a top 10 result for a relevant keyword – take action! It may mean revising some pages in your site, or seeking out some more inbound links. Contact us if you’re not sure what to do next.

Remember – this report doesn’t say how many people are actually visiting your website. It’s about maximising your site’s potential to get those people who are search for the things you offer.

Motormania is Central Queensland’s own motorsport event. It encompasses a range of disciplines for both 2 wheels and four.

Their new website features program and trade fair information, and will expand closer to the event date to handle bookings, ticketing, and other event-specific tasks. 

Rumors have been circulating recently that Google is considering including the speed of your website as one of the factors it uses in ranking your pages in its search results.

That’s all speculation at this point, but overnight Google announced a new tool that lets you measure your website’s speed, based on data provided by people using the advanced features in their toolbar.

Perhaps they are gearing up for such a change, perhaps not – but importantly as explained on their blog:

Studies have repeatedly shown that speeding up your site leads to increased user retention and activity, higher revenue and lower costs.

It’s worth considering this the next time you’re thinking about large images and special effects that take longer to load. Put yourself in your visitor’s shoes. “Would I really want to wait for this?”

(Image credit: Photo Monkey)

Reactivate is a skills-matching service designed to help baby-boomers re-enter the workforce in the healthcare and social services sectors. In the words of the site itself: “Reactivate – your opportunity to give back to the community while earning an income and building the social services sector.”

The Masters Athlete is a comprehensive resource for older athletes. Besides the book (which you can purchase online), the site features a large library of free information, and a subscribers-only section of regularly updated research and articles.

Site owners Peter & Claire can update articles, send out email newsletters, manage book sales and subscriptions from anywhere via a customised Content Management System, or CMS.

Zebra Wrecking, based at Gracemere, specialise in Japanese buses, trucks and 4WDs. Their new website displays vehicles and other items they are wrecking, and visitors can browse by make or category.

And of course, Zebra can fully maintain their new website via a content management system (or CMS).

Business Class Limousines are Based in Rockhampton but service the entire region including Yeppoon and the Capricorn Coast. They provide transfer services to business clients, vehicles and drivers for weddings, and tours for that special occasion.

Sassi Australia, based in Gladstone, recently undertook a major rebranding effort that not only meant updates to all their marketing material, but their stock as well!

We were were pleased to be chosen to develop their new website. Sassi Australia can update all their furniture and photos, and the website features embedded video as well!

Although the site doesn’t currently feature e-commerce capabilities, it has been designed so that this can be added later if the need arises.

Wanting to upgrade their image and add a professional edge, Stock-Air Heliworks asked us to design a logo that was instantly recognisable with a helicopter clearly depicted.

Because of the complexity of the elements required to achieve this, we had to use a strong font that would compliment the design.  After some research and consultation with the client, we were able to achieve a clear depiction of the helicopter and still have it stylised, which creates a very effective icon.

A professional group in Insurance and Superannuation were looking to update their image and approached us for some assistance.

Having discussed the options with the client, they opted for something quite simple.  The focus being on the planning and thinking strategies in place for their sort of service, we came up with the idea of the ‘think bubbles’.

Using bright modern colours finished this logo perfectly.