Rumors have been circulating recently that Google is considering including the speed of your website as one of the factors it uses in ranking your pages in its search results.
That’s all speculation at this point, but overnight Google announced a new tool that lets you measure your website’s speed, based on data provided by people using the advanced features in their toolbar.
Perhaps they are gearing up for such a change, perhaps not – but importantly as explained on their blog:
Studies have repeatedly shown that speeding up your site leads to increased user retention and activity, higher revenue and lower costs.
It’s worth considering this the next time you’re thinking about large images and special effects that take longer to load. Put yourself in your visitor’s shoes. “Would I really want to wait for this?”
(Image credit: Photo Monkey)
Browse related entries: ecommerce, google, strategy, usability, web
Posted in Articles, News on December 3rd, 2009
According to today’s Sydney Morning Herald, Microsoft is about to launch a new search engine, called Kumo.
The [Wall Street] Journal said Kumo is designed to cut down on the length of typical web searches by grouping the results into categories.
A search for a particular model of car, for example, would be separated into categories like parts, used car listings, online discussion forums and videos showing the vehicle, it said.
Sounds like an interesting idea – but I think it will take something substantial to wrestle away the grip that Google has on the search landscape.
Time will tell… Will anyone care?
Browse related entries: google, microsoft, search
Posted in News on May 21st, 2009
The search engine landscape is constantly changing. New competitors enter the market. Exsiting ones update their websites. Even the search engines themselves change their ranking formulas from time to time. How do you keep up?
For some time we’ve offered Search Engine Ranking reports to our customers for a fee, but I’m pleased to announce that they are now free!
Every three months, our web clients can receive a report via email listing where they rank in the major Australian search engines for their selected keywords. As the old saying goes, “If you don’t measure it, you can’t improve it!”
This service is part of our overall philosophy: your online success is our success, and we’ll do our best to help you achieve that.
Contact us if you’d like to know more.
Browse related entries: google, ninemsn, search, sensis, yahoo
Posted in News on February 8th, 2008
