Why?

Because it will never be perfect.

We’re not printing 10,000 brochures here

Too often clients get wrapped up in wanting everything to be perfect before their new website goes life. And I can totally understand this. But the web is not print. Things can be changed quickly and relatively easily if something isn’t quite right.

From a recent post on Boagworld.com:

All of these factors make us naturally hesitant to commit ourselves and go live. However it is important to remember 2 things. First, until you put your website in front of real users, it is impossible to know whether it is ready or not. Ultimately you have to launch the site and see what reaction you get.

Second, although it is scary to launch a website you do not believe is 100% ready, you must remember that the web is not like print.

It is amazing how many website owners (especially if they come from a marketing background) forget this. Often they’re used to commissioning print material that once sent to the printer cannot be changed. Fortunately, this is not the case when it comes to the web. Once you’ve launched the website it is still possible to change any aspect of it.

So when is the right time?

Again, from the same article:

Is the new website better than the old one?

If the answer to this question is yes, then there is no reason to hold back from going live. If the new website is better then the benefits of launching early are obvious. Not only will users appreciate the improved site, it will also start generating a return on the investment you make to build it. The earlier it is launched, the sooner you can start reaping the rewards.

So I am taking Paul’s advice here and launching this new website a little early.

I know it’s not quite there yet, but:

1. If I wait for it to be perfect I’ll be waiting forever
2. If I wait for it to be “finished” I’ll be waiting forever
3. It’s better than the old one (I hope!)

Websites are never actually finished, as it turns out

One last thing to keep in mind, if you think your website is finished then you have missed an important aspect of the web. Your website should be current and up-to-date, so unless nothing you do ever changes then your website is never actually finished.

It’s a bit like the washing when you think about it!

We have also set up statistical tracking of these goals so that the effectiveness of the website can be monitored on an ongoing basis.The website is build on a Content management System (CMS) that allows staff at the FRCC to update it internally.

The site automatically repurposes the layout so that the 2 columns become one. The sidebar automatically tucks in under the main content, making it much easier to read on narrower screens.

It’s not a separate site – all the content and images are the same. We use “magic” to display the same content in a different way, to better suite the device.

The website also features a “members section” – each member has their own username and password, and they can log in and update their own profice and capabilities statement on the website.

Well, that’s not entirely true.

There is more to come as the “new” Ascot Hotel takes shape, but you can at least check out the latest on their proposed redevelopment in the meantime.

I’m not talking about the type for your computer screen – I’m talking about for your house!

The new website for Amazing Walls features a huge range of styles.

And you can order online – either full rolls or sample sizes.