If you receive your monthly Google Analytics report, you may wonder about the Bounce Rate. What does that mean? Is it good? Or bad?
Well, it depends!
What’s a Bounce?
Basically, if someone visits one page of your website, and only one page, it’s classed as a bounce.
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Browse related entries: google, statistics, strategy
Posted in Articles on June 28th, 2010
A quick Search Engine Optimisation tip from Matt Cutts, an engineer with Google: If you have more than one store or office location, have a different page for each one.
Why?
- That particular page is likely to be themed towards that location, so someone searching for your business in a specific location will be more likely to find it via search engines
- Finding your contact details is one of the main things visitors to your website will be trying to do. If you have this information neatly organised (and not hidden behind gimmicky forms), you give them a better experience, regardless of how they managed to get to your website in the first place
- Even better – embed a location map on each page as well, so they can print it off and use it as a reference!
Really simple advice – but often overlooked.
Browse related entries: google, search, strategy, usability, web
Posted in Articles on June 7th, 2010
What are business cards for?
- To tell people who you are
- To tell people how to contact you
- To reaffirm your brand
- To make it easy to ‘file’ you for future reference
What should your business card do?
- Inspire confidence
- Provide relevant, correct information
- Have a clear message – call me, contact me, email me!
- Save you money by getting happy clients to work for you…
How does your business card work?
The most important part to getting your card to work is to share it! Give your happy clients 2 or 3 cards and ask them to share those with people they know might require your service. If you clean carpets… if you design houses… if you fix cars… if you sell cars… encourage your happy clients to provide you with more happy clients!
Viral marketing, without the internet!
Browse related entries: business cards, marketing
Posted in Articles on June 3rd, 2010
